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Resparking Creativity - Book Tour and Giveaway

7/10/2023

75 Comments

 
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Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success.
​

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Resparking Creativity:
A Marketing Professional's Career Guide Towards Becoming a Director

by Fatemah Mirza & Sumayyah Rafiq
Genre: Nonfiction, Career Self-Help

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Are you a marketing professional feeling trapped in your current job? Do you want to climb the corporate ladder and become a successful marketing director? Or are you so overwhelmed by daily operations that your creative energies have run dry?

I wrote this book for marketing managers who feel these pains. So, if you're struggling to unleash your creative energy and experience career growth, this book is tailor-made for you.

As a marketing professional, you may be deeply creative and ambitious enough to aim for a director role, but these obstacles are holding you back. You're caught in a monotonous routine, unable to pursue projects that will reignite your creative spark and simultaneously showcase your potential as a marketing director.

In this book, I offer concrete and actionable strategies to help you break free from this rut and:


*Create a portfolio of projects
 that will prove your candidacy as a marketing director

*Develop a stronger understanding of your strengths and capabilities at the director level.
*Create a resume, LinkedIn, and cover letter that grabs the recruiter's attention.
*Strategically network with the right people and stop chasing recruiters.
*Excel at interviews through strategic and proactive preparation.
*Advocate for yourself during salary negotiations and negotiate highly competitive compensation packages.

These strategies have been refined over my 13+ years as a marketing professional, empowering marketing leaders in the industry to approach their promotion plans with renewed vigor.

If you're a creative marketing manager with a track record of success, this book will equip you with methodologies that will facilitate long-term success and propel you to the pinnacle of your marketing career.

This book is designed for marketing professionals who:

*Who are deeply creative
*Have great ideas and are eager to put them into motion
*Are committed to changing their job search strategies
*Who want to make the world a better place through their work

Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success. Order "Resparking Creativity: A Marketing Professionals Career Guide Towards Becoming a Director" today and start your journey toward professional fulfillment.

​
Amazon * Bookbub * Goodreads


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​As a marketing leader, you also play a vital role in elevating the standard of living. Thanks to government regulations, marketers cannot make false or misleading claims. This means that you help consumers make informed decisions on the basis of marketing. They can be made aware of major changes in ownership or products, what new features are being developed, and which brands to trust. This comes together to create brand value and loyalty towards trusted companies.

At a company level, organizations cannot survive without marketing. You cannot establish a business and expect people to find you. There is simply too much competition and information bombarding society. For businesses to survive and thrive, they have to develop effective marketing strategies. And for this, they need experienced professionals like you with highly creative mindsets. 

But it is difficult to contribute in this way to an organization or society if you feel burned out, uncreative, or feel an inability to work at your full potential.

If you feel the same way then this book is for you. 

I’m going to show you how to be at the forefront of driving demand, understanding consumer needs, and providing critical contributions to your career growth.  And to get there, this book is going to help you address: 
  • Being underpaid.
  • Being dictated to.
  • Burn out.
  • Intellectual disengagement.
  • Uncertainty about what steps to take.

But you do need to do a few things really well before you continue reading. You must:
● Be a creative person.
● Have great ideas.
● Put your ego by the door.
● Commit to making a change in how you search for jobs.

This is necessary because transitioning to a marketing director isn’t easy. It’s not as simple as “let me just redo my resume and I can start applying!” It’s a journey with twists and turns, ups and downs.

You have to set yourself up for success. There’s a lot of work involved, which includes pushing yourself out of your comfort zone, getting comfortable with rejection, and adopting a proactive attitude. You must embrace the challenges that will come your way. It will be hard but you have to put your ego aside and get the help of the people around you.

And you can do it. The fact that you picked this book up tells me that you’re ready to make that commitment.

As you go through this book, you’re going to work on exercises that will involve asking for help and getting constructive feedback from trusted peers. This feedback is a necessary part of growth. During this, you may be told “No, I can’t help.”

Do not take it personally.

It doesn’t matter if you get that response to a job you were keen on getting or asking someone for mentorship. It is not a reflection on you. There may be candidates who have a stronger career history. Others might have an executive putting in a good word for them. The company might change its mind. There are factors outside of your control at play during the job search process and that’s okay.

So, stay focused on the factors you CAN control:
  • Your job application.
  • What kind of impression you make during meetings.
  • How you advocate for yourself.

And close the gaps you can, such as
  • Weak accomplishments that don’t demonstrate your greatness as a marketing leader.
  • Networking strategies that don’t give pay off.
  • Underselling yourself during interviews and negotiations.

I’m going to share strategies that will help reduce those rejections and improve your odds of success. Their use will extend beyond your next career step of becoming a marketing director and are going to enrich the rest of your career.

In this book, you’re going to learn how to achieve the following:
  1. Build a portfolio of projects that prove your candidacy.
  2. Create a job application (resume, cover letter, and LinkedIn profile) that shows why you’re a great fit for your target job.
  3. Communication strategies through which you will build strategic connections, prove your worth, and negotiate competitive compensation.

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Fatemah Mirza is a Certified Resume Master who has been helping job seekers with their resumes since 2010. She owns a company named CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.

Fatemah is a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.
​

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Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.

In her free time, Sumayyah immerses herself in the world of fantasy stories, drawing inspiration for her own captivating narratives. Her writing explores themes of personal growth, resilience, and the power of imagination. Sumayyah's unique blend of business acumen and literary talent positions her as an esteemed author and mentor.

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Website * Facebook * Twitter * Instagram * Amazon * Amazon

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Where did you grow up?
(laughs) I don’t know. All over honestly! I’ve moved every single year, sometimes across the ocean, from the age of 6 to 14. And even after that, I’ve kept moving around just at a less frequent rate. It’s been interesting because it’s helped me understand the importance of empathy, good communications, and being a good listener. It’s not something you think about as a kid but that’s the kind of stuff that really matters once you enter the workforce.

The work you do as CareerTuners is so unique. How did you get into this area of helping job seekers?
I actually started by helping a few friends of mine in college and it snowballed from there. It started from me wanting to help my friends to wanting to help more and more people. Because, with the expertise that I’ve got, I could be a high-paid recruiter. I do do that to keep myself abreast with what the market wants but I don’t want that to be my full-time job.

When the recession happened in the formative years of my adult life, it showed me how badly unemployment impacts people. I understand that huge emotional burden you take on when you’ve taken on a job that isn’t fulfilling your creativity. When you feel like your soul is being sucked out of your body. That was my reality as a young adult. And I wanted to do something that would help people break out of that situation and transition to a place where they felt fulfilled and happy with their jobs.

To me, economic justice is incredibly important. And the easiest way to help people become upwardly mobile is by getting a better job. They work in a better place, they earn more. That’s the kind of work I’ve been focused on doing. That’s been my focus with CareerTuners because I want to empower job seekers to break out of the rut they feel stuck in.

What inspired you to write this book?
I’ve been working with job seekers for 13 years. A lot of them are from marketing. And one of the main things I noticed while working with these professionals is that they were struggling to maintain their creative energies. Whether they were new managers or established, they felt stuck in this rut. That a lot of their work involved a lot of the daily grind or a lot of operations and that was sucking up their time and energy or they were not feeling very creative. And that feeling, that inability to really flex their creative muscles, was hurting them. They were starting to feel burned out or unhappy with their job.

That’s the thing that really sparked the idea for me because I wanted to give marketing managers a guide that would help them evaluate their current standing and then what steps they could take to transition into a director position. And to do that in such a way that they were being super creative and excited about the work that they had to do.

How easy or difficult was it to decide what topics you wanted to cover?
I was very clear on the direction I wanted the book to take. It was going to be a guide that would help marketing managers become directors and re-spark their creative engines. Because of that, it was incredibly important that we provide holistic advice. Because the job search isn’t just one thing. It’s a lot of parts that are moving in parallel and serial. So, that part made it easy to define the areas we wanted to cover. And also the focus was on providing as much value as possible. Those two requirements are what shaped Resparking Creativity.

What's your favorite part of the book and why?
The whole salary negotiation section. Salary negotiation is the most important part of the job process. We put so much emphasis on how to get your foot through the door during a job search. Like, how to write your resume, and handle interviews, stuff like that. We also need to talk about salary negotiations and how to advocate for yourself so that you negotiate an equitable total compensation package. I think there’s a lot of fear revolving around this topic and my big hope is that I can break down some of the incorrect understandings and show people that salary negotiation isn’t as scary as you’ve been made to think it is.

What is the one big thing you want readers to get from your book?
I hope that readers feel uniquely equipped to address the big challenges that you can face during your job search. I hope they learn how to self-evaluate themselves as a leader, the different avenues available to them for growth, and the best practices they can use to fine tune their job application. I really want people to feel energized and excited about their next career step after reading this book.

What can we expect from you in the future?

Me and Sumayyah are working on another book. It’s going to talk about why people don’t get promoted. What are the habits that force people to get stuck in a career rut and what are the actionable steps they can take to break free. And then what they can do to transition to being at their best career point.

Another thing that I’m working on is what I’m calling the Careertuners.ai project. I want to take our services, combine them with AI, and use the results to help students in underprivileged countries. I want to uplift as many people as possible with the resources available to me. My goal right now is to reach 10,000 students in the global south using CT.ai by the end of 2023.

What are you currently reading?
Let me see… I am reading An Introduction to C++ because I want to understand how to better link our services to different language models using programming. So, I’m studying that on the side. And for light reading… the last thing I read was the Unsinkable Gretta James. It was a very enjoyable and light story. Sometimes that’s the kind of story you need to unwind after a hard day.

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Follow the tour HERE for special content and a giveaway!
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75 Comments
Marcy Meyer
7/10/2023 06:35:08 am

Sounds like an informative read for those in marketing.

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Fatemah link
7/10/2023 12:59:49 pm

Thank you for the kind words Marcy! While the primary audience is indeed marketing managers, the advice we give can also help people who're interested in transitioning to marketing :)

I hope you give the book a try. It's available for free during launch week; the free book promo is going to end on the 14th.

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Rita Wray
7/10/2023 08:15:06 am

Sounds like a good book.

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Fatemah
7/10/2023 01:00:38 pm

Thank you for the kind words Rita! I hope you give the book a try! It's available for free on Amazon during this launch week, all the way up to the 14th of July

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MICHAEL A LAW
7/10/2023 09:17:08 am

This looks like a very informative book.

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Fatemah
7/10/2023 01:01:53 pm

That is what our goal was Michael! We really wanted to share a lot of valuable information that would help marketing professionals take their next career steps with a lot more confidence and ease :)

I hope you pick up the book because it's free during this launch week! Up to the 14th, you can download a free ebook copy.

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Beyond Comps
7/10/2023 09:58:33 am

Great cover!

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Fatemah
7/10/2023 01:03:51 pm

Thank you Beyond Comps!

I hope that you try the book as well! The ebook is available for free on Amazon until the 14th of July. I'd love to know your thoughts on the content as well :)

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Susan C Smith
7/10/2023 10:10:29 am

This sounds like an informative self-help read. Thanks for sharing!

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Fatemah
7/10/2023 01:05:28 pm

We tried our best to put together a book that would be a comprehensive aide for marketing professionals and I'm glad that's what it comes across :) I hope that you pick up a free copy of the book from Amazon; we're running a free book promotion until the 14th of July. I would love to know your thoughts on the book itself.

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Thomas Gibson
7/10/2023 10:57:49 am

Interesting information. Being a director is somewhat like a projext manager but much more. Congrats on your tour.

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Fatemah
7/10/2023 01:07:10 pm

First, thank you for the kind words!

Second, great point Thomas! There's a lot of overlap between being a director and project manager but there's also significant differences in responsibilities between the two levels that makes a world of a difference. That's something we talk about in the book as well. I hope that you pick up a free copy during this launch week. It's available on Amazon until the 14th.

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Jodi Hunter
7/10/2023 11:48:20 am

Sounds like a great read.

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Fatemah
7/10/2023 01:08:21 pm

I'm glad you think that Jodi! You can swing by Amazon and pick up a copy of the ebook for free until the 14th of July. I would love to know your thoughts after you've gone through the book!

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Wendy Jensen
7/10/2023 12:03:06 pm

The book details sound like a useful guide.

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Fatemah
7/10/2023 01:10:01 pm

I'm glad you think so Wendy! That was absolutely our goal during the writing process. To write a book that can help job seekers make a complete strategy when they're aiming to move from marketing manager to director.

I encourage you to pick up a copy of the ebook from Amazon because it's available for free during this launch week (up to the 14th) and I would love to know your thoughts!

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wendy hutton
7/10/2023 01:38:30 pm

this sounds like an amazing book

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Fatemah
7/11/2023 06:13:33 am

I'm glad you think so Wendy! I hope you grab a copy of the ebook from Amazon; it's free until the 14th of July. I'd love to know your thoughts :)

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Danielle Day
7/10/2023 03:20:48 pm

It sounds good!

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Fatemah
7/11/2023 06:14:37 am

Thank you Danielle! I hope you check out the book! It's available for free on Amazon until the 14th :) I'd love to know your thoughts!

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Sherry
7/10/2023 03:42:21 pm

Looks like a very interesting book

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Fatemah
7/11/2023 06:15:40 am

I'm glad you think so Sherry! I hope you pick up a free copy of the book from Amazon. We're running a free book promotion until the 14th. I'd love to know what you think :)

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Amy F
7/10/2023 06:24:08 pm

Sounds like a very helpful book for furthering a career in marketing.

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Fatemah
7/11/2023 06:16:28 am

I'm glad you think so Amy! That was our goal during the writing process. We wanted to give a complete guide to folks who want to climb the career ladder in marketing. I hope you pick up a copy of the book from Amazon. I'd love to know your thoughts :)

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beth shepherd
7/10/2023 07:02:38 pm

This looks like a great read

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Fatemah
7/11/2023 06:16:58 am

I'm happy you think so Beth! I hope you pick up a copy of the book from Amazon; it's available for free until the 14th. I'd love to know what you think!

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Alma Fisher
7/10/2023 07:20:14 pm

Looks like a great read

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Fatemah
7/11/2023 06:18:33 am

I'm happy you think so Alma! Please do grab a free copy of the book from Amazon. You can download it for free until the 14th of July. I'd love to know what you think :)

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Jamie Martin link
7/10/2023 08:03:19 pm

Do you have any advice for new writers?

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Terri Quick
7/10/2023 09:48:45 pm

Nice cover

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Fatemah
7/11/2023 06:19:27 am

Thank you Terri! The illustrator we worked with worked hard to create something that captured the spirit of the book. I hope you pick up a copy of the book from Amazon and share your thoughts!

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bn100
7/10/2023 10:39:07 pm

cool

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Carol G
7/11/2023 07:56:45 am

Although I myself have no inclination to become an author, I can see why a book such as this might be very useful to those who do.

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Bridgett Wilbur
7/11/2023 09:00:48 am

Great excerpt and cover.

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Fatemah
7/12/2023 09:41:31 am

Thank you Bridgett! I hope you try the book out! It's available for free on Amazon until the 14th!

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Barbara Montag
7/12/2023 07:49:28 am

I enjoy self help book and love the amazing cover for this book!
Thank you for sharing this.

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Fatemah
7/12/2023 09:42:35 am

A good self-help book can truly be life changing! I hope you give this book a try Barbara! I'd love to know what an aficionado like yourself thinks about our book. It's currently available for free on Amazon (until the 14th)

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Piroska
7/12/2023 11:27:48 pm

This book sounds very interesting and informative. Thanks!

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Fatemah
7/13/2023 01:08:04 am

I'm glad you think so Piroska! We've tried our best to create something of value for job seekers. You can grab a free copy of the book for Amazon till the 14th. I'd love to know what you think!

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Daniel M
7/13/2023 05:44:24 pm

like the cover

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Fatemah link
7/24/2023 02:43:57 am

I'm glad you like it Daniel!

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Angela Heerde
7/14/2023 08:26:17 pm

I like book details

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Fatemah link
7/24/2023 02:44:14 am

Thank you Angela! I hope you give the book a try as well!

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Danielle
7/14/2023 11:06:03 pm

This seems very informative.

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Fatemah link
7/24/2023 02:44:56 am

I'm happy to hear that Danielle! We really wanted to put together a book that would have a big impact on people's career journey and to that end, wanted to give a lot of value for money

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Nancy
7/15/2023 09:21:28 am

When you were children, what did you picture as your future careers?

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Fatemah link
7/24/2023 02:45:38 am

I really wanted to be a doctor actually!

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Debbi Wellenstein
7/15/2023 12:03:18 pm

This was very interesting and informative. Thank you for the giveaway!

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Fatemah link
7/24/2023 02:45:57 am

Thank you for the kind words Debbi! I hope you try the book as well!

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latisha depoortere
7/15/2023 01:28:19 pm

This sounds like a great book thanks for sharing!

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Fatemah link
7/24/2023 02:46:23 am

Thank you so much for the kind words Latisha! I hope you try the book out and find it helpful to your career journey :)

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Debbie P
7/15/2023 11:55:31 pm

This sounds like a good read.

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Fatemah link
7/24/2023 02:46:39 am

I'm glad you think so Debbie! I hope you give the book a try as well :)

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Kaitlyn Walas
7/16/2023 09:30:34 am

Good advice on marketing!

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Fatemah link
7/24/2023 02:47:01 am

Thank you for the kind words Kaitlyn! It means a lot to hear that

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Ann Fantom
7/16/2023 06:17:31 pm

This sounds like an interesting book and I also like the cover.

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Fatemah link
7/24/2023 02:47:25 am

I'm very glad to hear you say that Ann! I hope you try the book out :)

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JW
7/16/2023 10:03:08 pm

Sounds like a book I could really benefit from!

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Fatemah link
7/24/2023 02:47:51 am

Super glad to hear that JW! I hope that the book brings you great value. And if you ever have any questions, we're here to help!

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Christy R.
7/16/2023 10:51:54 pm

This book looks like it contains a lot of useful information, especially for me about my resume.

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Fatemah link
7/24/2023 02:48:27 am

We're happy to help Christy! If there's anything in your resume you'd like more help with, we're an email away

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Billie Williams
7/17/2023 07:00:51 am

Good luck on your future releases.

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Fatemah link
7/24/2023 02:54:11 am

Thank you so much Billie!

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Michelle Domangue
7/17/2023 10:14:55 am

sounds interesting

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Fatemah link
7/24/2023 03:04:26 am

I'm glad you think so Michelle. I hope you pick the book as well. I'd love to know what you think :)

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Jennifer R
7/17/2023 06:50:34 pm

The business self help book sounds interesting to read and the cover is eye catching.

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Fatemah link
7/24/2023 03:04:50 am

Thank you for the kind words Jennifer!

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Betty Curran
7/17/2023 10:25:14 pm

I wish a book like this had been around at the beginning of my career. Now I'm in the twilight and soon to retire but I think I could have had a much more enjoyable journey.

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Fatemah link
7/24/2023 03:05:41 am

Thank you for the kind words Betty. I would say that you can still make one last push to negotiate for yourself because in my books, it's never too late to advocate for yourself.

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Renata
7/17/2023 10:54:28 pm

Sounds Interesting!

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Fatemah link
7/24/2023 03:05:57 am

Thank you Renata! I appreciate the kind words

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Rajee Pandi
7/17/2023 11:30:18 pm

Great cover!

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Fatemah link
7/24/2023 03:06:12 am

Thank you Rajee! I'm glad you like it :)

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Sand
7/17/2023 11:41:36 pm

Sounds like a good book!

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Fatemah link
7/24/2023 03:06:25 am

Thank you for the kind words Sand!

Reply



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