Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success.
Resparking Creativity: A Marketing Professional's Career Guide Towards Becoming a Director
by Fatemah Mirza & Sumayyah Rafiq Genre: Nonfiction, Career Self-Help
Are you a marketing professional feeling trapped in your current job? Do you want to climb the corporate ladder and become a successful marketing director? Or are you so overwhelmed by daily operations that your creative energies have run dry?
I wrote this book for marketing managers who feel these pains. So, if you're struggling to unleash your creative energy and experience career growth, this book is tailor-made for you.
As a marketing professional, you may be deeply creative and ambitious enough to aim for a director role, but these obstacles are holding you back. You're caught in a monotonous routine, unable to pursue projects that will reignite your creative spark and simultaneously showcase your potential as a marketing director.
In this book, I offer concrete and actionable strategies to help you break free from this rut and:
*Create a portfolio of projects that will prove your candidacy as a marketing director *Develop a stronger understanding of your strengths and capabilities at the director level. *Create a resume, LinkedIn, and cover letter that grabs the recruiter's attention. *Strategically network with the right people and stop chasing recruiters. *Excel at interviews through strategic and proactive preparation. *Advocate for yourself during salary negotiations and negotiate highly competitive compensation packages.
These strategies have been refined over my 13+ years as a marketing professional, empowering marketing leaders in the industry to approach their promotion plans with renewed vigor.
If you're a creative marketing manager with a track record of success, this book will equip you with methodologies that will facilitate long-term success and propel you to the pinnacle of your marketing career.
This book is designed for marketing professionals who:
*Who are deeply creative
*Have great ideas and are eager to put them into motion
*Are committed to changing their job search strategies
*Who want to make the world a better place through their work
Whether you're interested in marketing management, affiliate marketing, or network marketing, this book serves as your guide to career success. Order "Resparking Creativity: A Marketing Professionals Career Guide Towards Becoming a Director" today and start your journey toward professional fulfillment.
As a marketing leader, you also play a vital role in elevating the standard of living. Thanks to government regulations, marketers cannot make false or misleading claims. This means that you help consumers make informed decisions on the basis of marketing. They can be made aware of major changes in ownership or products, what new features are being developed, and which brands to trust. This comes together to create brand value and loyalty towards trusted companies.
At a company level, organizations cannot survive without marketing. You cannot establish a business and expect people to find you. There is simply too much competition and information bombarding society. For businesses to survive and thrive, they have to develop effective marketing strategies. And for this, they need experienced professionals like you with highly creative mindsets.
But it is difficult to contribute in this way to an organization or society if you feel burned out, uncreative, or feel an inability to work at your full potential.
If you feel the same way then this book is for you.
I’m going to show you how to be at the forefront of driving demand, understanding consumer needs, and providing critical contributions to your career growth. And to get there, this book is going to help you address:
Being dictated to.
Uncertainty about what steps to take.
But you do need to do a few things really well before you continue reading. You must:
● Be a creative person.
● Have great ideas.
● Put your ego by the door.
● Commit to making a change in how you search for jobs.
This is necessary because transitioning to a marketing director isn’t easy. It’s not as simple as “let me just redo my resume and I can start applying!” It’s a journey with twists and turns, ups and downs.
You have to set yourself up for success. There’s a lot of work involved, which includes pushing yourself out of your comfort zone, getting comfortable with rejection, and adopting a proactive attitude. You must embrace the challenges that will come your way. It will be hard but you have to put your ego aside and get the help of the people around you.
And you can do it. The fact that you picked this book up tells me that you’re ready to make that commitment.
As you go through this book, you’re going to work on exercises that will involve asking for help and getting constructive feedback from trusted peers. This feedback is a necessary part of growth. During this, you may be told “No, I can’t help.”
Do not take it personally.
It doesn’t matter if you get that response to a job you were keen on getting or asking someone for mentorship. It is not a reflection on you. There may be candidates who have a stronger career history. Others might have an executive putting in a good word for them. The company might change its mind. There are factors outside of your control at play during the job search process and that’s okay.
So, stay focused on the factors you CAN control:
Your job application.
What kind of impression you make during meetings.
How you advocate for yourself.
And close the gaps you can, such as
Weak accomplishments that don’t demonstrate your greatness as a marketing leader.
Networking strategies that don’t give pay off.
Underselling yourself during interviews and negotiations.
I’m going to share strategies that will help reduce those rejections and improve your odds of success. Their use will extend beyond your next career step of becoming a marketing director and are going to enrich the rest of your career.
In this book, you’re going to learn how to achieve the following:
Build a portfolio of projects that prove your candidacy.
Create a job application (resume, cover letter, and LinkedIn profile) that shows why you’re a great fit for your target job.
Communication strategies through which you will build strategic connections, prove your worth, and negotiate competitive compensation.
Fatemah Mirza is a Certified Resume Master who has been helping job seekers with their resumes since 2010. She owns a company named CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.
Fatemah is a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.
Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.
In her free time, Sumayyah immerses herself in the world of fantasy stories, drawing inspiration for her own captivating narratives. Her writing explores themes of personal growth, resilience, and the power of imagination. Sumayyah's unique blend of business acumen and literary talent positions her as an esteemed author and mentor.
Where did you grow up? (laughs) I don’t know. All over honestly! I’ve moved every single year, sometimes across the ocean, from the age of 6 to 14. And even after that, I’ve kept moving around just at a less frequent rate. It’s been interesting because it’s helped me understand the importance of empathy, good communications, and being a good listener. It’s not something you think about as a kid but that’s the kind of stuff that really matters once you enter the workforce.
The work you do as CareerTuners is so unique. How did you get into this area of helping job seekers? I actually started by helping a few friends of mine in college and it snowballed from there. It started from me wanting to help my friends to wanting to help more and more people. Because, with the expertise that I’ve got, I could be a high-paid recruiter. I do do that to keep myself abreast with what the market wants but I don’t want that to be my full-time job.
When the recession happened in the formative years of my adult life, it showed me how badly unemployment impacts people. I understand that huge emotional burden you take on when you’ve taken on a job that isn’t fulfilling your creativity. When you feel like your soul is being sucked out of your body. That was my reality as a young adult. And I wanted to do something that would help people break out of that situation and transition to a place where they felt fulfilled and happy with their jobs.
To me, economic justice is incredibly important. And the easiest way to help people become upwardly mobile is by getting a better job. They work in a better place, they earn more. That’s the kind of work I’ve been focused on doing. That’s been my focus with CareerTuners because I want to empower job seekers to break out of the rut they feel stuck in.
What inspired you to write this book? I’ve been working with job seekers for 13 years. A lot of them are from marketing. And one of the main things I noticed while working with these professionals is that they were struggling to maintain their creative energies. Whether they were new managers or established, they felt stuck in this rut. That a lot of their work involved a lot of the daily grind or a lot of operations and that was sucking up their time and energy or they were not feeling very creative. And that feeling, that inability to really flex their creative muscles, was hurting them. They were starting to feel burned out or unhappy with their job.
That’s the thing that really sparked the idea for me because I wanted to give marketing managers a guide that would help them evaluate their current standing and then what steps they could take to transition into a director position. And to do that in such a way that they were being super creative and excited about the work that they had to do.
How easy or difficult was it to decide what topics you wanted to cover? I was very clear on the direction I wanted the book to take. It was going to be a guide that would help marketing managers become directors and re-spark their creative engines. Because of that, it was incredibly important that we provide holistic advice. Because the job search isn’t just one thing. It’s a lot of parts that are moving in parallel and serial. So, that part made it easy to define the areas we wanted to cover. And also the focus was on providing as much value as possible. Those two requirements are what shaped Resparking Creativity.
What's your favorite part of the book and why? The whole salary negotiation section. Salary negotiation is the most important part of the job process. We put so much emphasis on how to get your foot through the door during a job search. Like, how to write your resume, and handle interviews, stuff like that. We also need to talk about salary negotiations and how to advocate for yourself so that you negotiate an equitable total compensation package. I think there’s a lot of fear revolving around this topic and my big hope is that I can break down some of the incorrect understandings and show people that salary negotiation isn’t as scary as you’ve been made to think it is.
What is the one big thing you want readers to get from your book? I hope that readers feel uniquely equipped to address the big challenges that you can face during your job search. I hope they learn how to self-evaluate themselves as a leader, the different avenues available to them for growth, and the best practices they can use to fine tune their job application. I really want people to feel energized and excited about their next career step after reading this book.
What can we expect from you in the future?
Me and Sumayyah are working on another book. It’s going to talk about why people don’t get promoted. What are the habits that force people to get stuck in a career rut and what are the actionable steps they can take to break free. And then what they can do to transition to being at their best career point.
Another thing that I’m working on is what I’m calling the Careertuners.ai project. I want to take our services, combine them with AI, and use the results to help students in underprivileged countries. I want to uplift as many people as possible with the resources available to me. My goal right now is to reach 10,000 students in the global south using CT.ai by the end of 2023.
What are you currently reading? Let me see… I am reading An Introduction to C++ because I want to understand how to better link our services to different language models using programming. So, I’m studying that on the side. And for light reading… the last thing I read was the Unsinkable Gretta James. It was a very enjoyable and light story. Sometimes that’s the kind of story you need to unwind after a hard day.